They are the greatest things since sliced bread. Isn’t it great when someone contacts you and says “So-and-so suggested I get in touch with you because you are the go-to person for this.” Yes, this does come under the category of Amazing Grasp of the Obvious. So why take the time and effort to write about it? The short answer is because it slips the mind of many people when it comes to how a tips booklet can play a role in the referral and cross-marketing process..
When was the last …

There are many types of continuity programs you can use in your business. Know what they are and how they an contribute to your bottom line can help you make the right choices when deciding on which one or ones you will use.
Length of Program
There are continuity programs that are ongoing, only ending when someone cancels their membership. Then there are others that are set up to be of a fixed length of time.
Ongoing memberships are used by coaches and retailers alike. There are “product of the month clubs” … …

Remember the time when you were in a mobile phone showroom. Perhaps you might have purchased a mobile phone and the salesperson would have suggested a memory card or a case for your phone. Whether you agreed to buy or not, the salesperson was trying to cross sell some accessories for your phone. When a sales agent tries to sell you something which is related to the product that you have already purchased, is known as a cross sell.
Cross selling is really an easy and effective method to increase your …

If you have one or more continuity programs that bring in a steady, regular income, your business will be buffered against down times and can even thrive during a down economy. This is the main reason you should have a continuity program as part of your business, here are some more:
Reach More People … And Have Them Pay You for the Honor
If you have a low priced continuity program, you can attract more people into your marketing funnel. So, in a sense, you are having people pay you to build …

Online audio can enhance your business, from increasing sales conversions to the number of opt-ins your squeeze page gets to improving customer service. Here are five ways you can use online audio in your business.
1. Dowloadable Audio Products
Did you record a particularly informative teleseminar? Why not turn it into an audio product available as a downloadable mp3? Add in supporting material and you can create a wonderfully robust product. And, I’ve heard that audio products sell very well.
Example
2. Podcast and Internet Radio
Always wanted your own talk show? Now you can. …