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Articles in the Retention Tools Category
Back-End Marketing, Featured »
Just imagine that you are on a drive to a fast-food restaurant. There comes a cashier and you have ordered a meal and he will tell you that if you would like to order a larger meal or a little bit extra only for a few cents, then it is obvious that you would agree to take that larger meal.
In just a few seconds, the cashier has created an upsell. Here the cashier has sold you more than what you intended to purchase prior to when you arrived at the …
Relationship Marketing, Retention Tools »
One of the key factors in a successful business is to know what your customers or clients are thinking – about your business, your products, your services. As a business owner, you’ll get feedback from your current customers just in the course of day-to-day business. But the results can be skewed by the interaction itself, and so most business owners find it useful to allow their customers to answer questions anonymously. And that’s where surveys come in.
Back-End Marketing »
Upselling is one of the arts of selling the next and next successive products as soon as possible immediately after the customers have bought the first time. Upselling will definitely help you to go for a ride on her/his momentum of purchasing the products that you sell them.
One of the normal advices in upselling is that the upselling occurs on the product you have on the download page. In fact you will be able to make lots of distinctions between the various and different kinds of thank you pages that …
Getting the Word Out, Relationship Marketing, Word of Mouth Marketing »
Everyone prefers getting a recommendation for a product or a service. It means they don’t have to do the research themselves, or find out whether or not it’s for them through trial and error, shouldering all the risk. For example, if you’re looking for a good dentist, you’re more likely to ask someone you know and trust who they go to before you’ll look one up online or in the yellow pages, right?
The same goes for your business. And you’ll get HIGHER QUALITY clients and customers through referrals than any …
Back-End Marketing, Continuity Programs »
One of the most common backend marketing products is a continuity program. A customer buys something and they are enrolled in a “club” or “membership” which provides them with ongoing benefits for a monthly fee.
But, to have this method work, you need to have a continuity program that provides real value to real people. According to Daniel Hall, you just need to follow these five steps and you’ll be able to create a one that will not only provide regular income, but can also support a lifestyle you actually want …
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