The big question right now is does getting booked on radio or TV shows, as the quoted expert in newspapers and magazines or on Internet sites really matter as compared to being active in social media.

While social media allows you to get up close and personal with some or many of the people in your social media network, one thing remains true, the benefits of traditional media just can’t be beat!

In previous articles we examined Radio, TV, Print media to establish their relevancy in your media outreach and now let’s take a look at the deliverables of an Internet media placement. Here are the benefits to you of getting booked on Internet media:

Name Brand Platform Builders & Media BIO Builders

Can access the major players easier than strictly traditional media – they need a lot of content and are open to more experts.

Search Engine Optimization – May Link Back to Your Website

Imagine being the quoted expert on a site with millions of visitors and the site links your name back to your website, thereby potential driving numerous visitors to your site? This is a great outcome and can happen. Some sites will link back to your website and be sure to ask if this feature is offered when booking your internet placement.

Good Building Block to Bigger Media

You can get started on your media bio that leads to the bigger opportunities showing you have experience. It may be a little easier, as the demand for content is very high, to get your name, your book name or your business mentioned in the online version of a big TV network, major newspaper or magazine. And you still get to associate yourself with the big name brand media

Become Columnist or Ongoing Contributor

The demand for content helps experts build up quickly and in some cases, if you are good, you can be asked to contribute on a regular basis which build you are social relevancy and national expert status, leading to more opportunity. Usually the columnist opportunities include contact info so not only can you showcase your wisdom, experiences, point of view and credentials you can lead people back to your site to connect with you and join your community.

Highly Visible Sought After By Major Publishers: Why? They have proven they are active experts, able to sell books by getting out there and getting heard and seen. They have proven they are “in the middle of the conversation” contributing valuable insight and commentary and their opinion matters.

REAL STORY: Client landed a regular columnist opportunity for a mega site and was spotted by a major company in NYC who is flying him in for the opportunity of a lifetime. Client reports that being associated as a thought leader for this well known, name brand site that garners the respect of the industry has wiped out his competitors. He now has the ultimate competitive advantage of having no competitors. When his clients call him, they want him and expect to hire him.