Turbo-Charge Your Marketing

As I mentioned on the call with Adam Urbanski (call #4), when I did the research for this project, I found it very difficult to find information on how to market to pleasure vs. how to market to pain. These are key concepts in your marketing tool box. So why is it so difficult to find information on the topic?

I’ve asked around and nobody seems to have an answer. It seems that marketing to pleasure and pain has become instinctual to most marketers so they don’t think about it much. They just know to do it. I guess that’s why I decided to devote two calls to different aspects of the topic.

But even after two calls, there are still a lot of questions. So, I did some more thorough research and found a few articles on the web I’d like to share with you. It was still hard, though. I took me a good 30 minutes just to find these:

The Pleasure Principle and How it Applies to Marketing and Advertising
By Lahle Wolfe, About.com

Pain vs. Pleasure-the Key to Unlock Your Motivation
By Javelin Marketing

Seeking Pleasure? Or Avoiding Pain?
Based on the Research of Jennifer L. Aaker And Angela Y. Lee

NeuroMarketing - Top 7 Insights To Unlocking Your Customer’s Brain For Instant Sales
By Denise Corcoran

About the Author

Carma Spence-Pothitt

Carma Spence-Pothitt has more than 15 years marketing and public relations experience under her belt. She has worked on campaigns for organizations such as City of Hope National Medical Center, The Marine Mammal Center and Champagne Deutz. She helps coaches, authors, speakers and other information service professionals develop and nurture a business they love through better marketing, branding and web presence. Turbo-Charge Your Marketing is her signature product line.

One Response to “Why So Little Info on Marketing to Pleasure and Pain?”

1. on 24 Sep 2008 at 4:04 pm

   1Anna Maria Prezio

   What a ensemble of professional marketers.

   Carma, you are an innovator. Giving birth to a product is easier than I thought.

   Thanks…

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