As I mentioned on the call with Adam Urbanski (call #4), when I did the research for this project, I found it very difficult to find information on how to market to pleasure vs. how to market to pain. These are key concepts in your marketing tool box. So why is it so difficult to find information on the topic?
I’ve asked around and nobody seems to have an answer. It seems that marketing to pleasure and pain has become instinctual to most marketers so they don’t think about it much. …