Customizing booklets can be done by industry or by company.

“110 Ideas for Organizing Your Travel Business Office” or “110 Ideas for Organizing Your Beauty Salon” or “110 Ways for Organizing Your Fitness Center” are examples of customizing a generic booklet about organizing your business life according to specific industries.

Getting free traffic to your website and blog is a must if you are going to build an online business. I have found that article marketing is the very best way to do this. Writing and submitting your original articles to the article directories will bring you traffic and help you to build your list steadily over time.
One of the best things about the traffic you get from articles is that your prospects are highly targeted. What I mean by this is that the person who seeks out information on …

“My guess is first I’ll need some zippy fliers and a tri-fold brochure” said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that’s what everyone does, right? And it seems like a logical place to start, doesn’t it?
It’s interesting that while most people who call me about my marketing mentoring services are well established practitioners looking for a new edge, Matt’s message was one of the 14 emails …

Information products, or info-products, have been around a very long time.
Maps of cities, counties and countries? Info-products!
The Buns of Steel video tapes (now on DVD)? Info-products!
Nonfiction books you buy at the store? Info-products!
Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.
Until the Internet took off, creating and distributing info-products was a bit more difficult. You needed to have the funds to create the product, duplicate the product, market the product and ship the product out to customers. Some early information marketers considered themselves in …

Ms. Sally Jo Coaching Prospect knows she needs some help in her life, but isn’t sure what it is. In her search for answers, she stops by your website and is intrigued with what you have to offer. Then she sees the price. She doesn’t know anything about you and doesn’t feel comfortable spending that kind of money on someone she doesn’t know like and trust. So, she moves on to another website.
This website offers her a free special report in exchange for her name and email address. The special …