A frequently heard complaint from entrepreneurs who start blogging is: “Why isn’t my blog working for my business?”
Blogs that work well for attracting new clients have these key elements:

A great blog name
A tag line or blog purpose statement
An easy way to get automatic blog updates
A list of categories
A list of recent posts and recent comments
Links to useful websites, products and services
Frequent posts with links relevant to the blog’s purpose
An easy way for readers to have a conversation with the author

What’s in a good blog name?
A good blog name must say …

Are you working too hard in your business? If you’re an entrepreneur, you probably are, especially if you’re in the early stages of your business building. And you’re not alone.

This concept was (still is, from time to time) difficult for me to grasp when my own coach shone a light on it for me. But since I’ve tried to be aware of how much effort I really need to put into a task to get the result I want, it’s opened up space for things to flow more effortlessly and more quickly than ever.

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.
1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.
2. Make it valuable and worthwhile. Don’t waste …

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your EzineArticles via a blog.
1. A blog is web based so you can update and post new articles anywhere, anytime. It’s a dynamic medium that can be updated on a moment’s notice.
2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get …

As a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. Believe me, I know how easy it is to get sidetracked by new trinkets for your blogging technology. But if you want your practice, your business and your blog to succeed you need to stay focused.
It is a good idea to have a “blogging plan” written down …