The “About” Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Your ‘About’ page should be written appropriately for your blog – not copied from a professional bio or CV where you talk about yourself in the third person.
Remember a blog …

Does your blog pass the “blink” test? A key ingredient for an effective blog is a great tag line that captures the first time reader’s attention.
The Tag Line
After naming your blog, it is highly recommended that you include a tag line to explain what the blog is about.
Here are the 3 points you want to cover in your tag line:
1. Identify your ideal reader
2. What is the subject matter
3. Who are you?
Not being clear about a blog’s purpose is one of the major mistakes businesses make. Not only are titles …

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.
Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:
Do I really need a blog?
Isn’t an email ezine or newsletter doing the same thing?
Should I do both?
Are these two marketing tools going …

You’ve got your blog set up and you’ve started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you do?
Like any website you own, you must do some blog promotion to start driving traffic to your site. Here are 16 steps, in no particular order of importance, that you can start doing now to get traffic moving to your blog.
1. Set up a Bloglet subscription form on …

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.
1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.
2. Make it valuable and worthwhile. Don’t waste …