As a business owner, you know how important it is to offer your customers new products and services that make their life easier. But the fact is that thinking up new offerings can be expensive, time-consuming, and difficult. On top of that, you have to spend money advertising the new product or service, with no [...]
Back in September of 2006, I did a K-cast with Nicki McClusky, of findyourvoicecoach.com. The theme was, “What are the qualities of magnificent coaches?”
Exquisite listening: they have a way of listening from the soul: for values, for vision, for purpose, in addition to hearing the client’s actual words.
Seeing the client as they truly are: which [...]
I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.
During this short podcast, I ask Karen about marketing funnels for new coaches. We cover
Are product/marketing funnels important for coaches when they first start [...]
If you have an expertise-based business … a business that is based on your knowledge and expertise, such as a coach, speaker, chiropractor and such … then you will probably fit into one of three categories of business owner:
Those who have a strong, robust practice that will bring value to their clients, as well as [...]