I once attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?
The speaker, in reply, asked her a series of questions. Do you brush your teeth in the morning? Eat breakfast? Put your pants on one leg at a time?
She answered yes to all.
So, the speaker said, does all this change once you get into the office?
She was stumped. It …

One of the five deadly mistakes of home page design is poor use of copy and copy optimization techniques. When your home page says the right things in the right way, it will attract and convert more members of your target market.

There are areas of home page copy that you need to think about and work on until it is optimized for your ideal clients. Here are some starter guidelines for each one …

One of the six questions your home page, landing page, squeeze page or sales page must answer is “Do you understand my needs?”

Basically, they want to know that you understand them … if you can illustrate that you do, then they’ll opt in to your list, buy your products and hire your services. But if you can’t show them that you understand their needs, they’ll click away and find someone who does.

So, how does a web page answer this question?

Do you know what’s one of your most profitable skills as a coach and entrepreneur?
It’s being able to write your own copy.
You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft and pass it on to an expert for improvement.
I discovered this early on in my business and even though I haven’t completely mastered the skill, it always saves me a lot of time, money and …

In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. It’s not enough to make something disappear. You need to bring it back. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.