Did you know that as little as a 5% increase in customer retention can increase profits by 25% to 95%?
Did you know that it can be six to seven times more expensive to acquire a new customer than it is to retain a current customer?
Oh, and get this, did you know that referrals among repeat customers are 107% greater than non-customers?
With these types of statistics, it’s no wonder that “relationship marketing” has become the new buzzword of marketing. You see, the goal of relationship marketing is to increase customer …