NOTE: This is a longer than usual post. So, I’ve bolded the “Take Away Lesson” for each of the three sections so you can skip to them if you prefer.
Over the last two months, I’ve been collecting responses to a survey about what people like or dislike about my monthly electronic newsletter, The H.E.A.R.T. of Business. And the results are quite interesting.
I thought I’d share them with you here so that maybe my results can help you make decisions about your electronic newsletter.
Newsletter Frequency
The first question I asked was “How …

Did you know that as little as a 5% increase in customer retention can increase profits by 25% to 95%?
Did you know that it can be six to seven times more expensive to acquire a new customer than it is to retain a current customer?
Oh, and get this, did you know that referrals among repeat customers are 107% greater than non-customers?
With these types of statistics, it’s no wonder that “relationship marketing” has become the new buzzword of marketing. You see, the goal of relationship marketing is to increase customer …