Information products, or info-products, have been around a very long time.
Maps of cities, counties and countries? Info-products!
The Buns of Steel video tapes (now on DVD)? Info-products!
Nonfiction books you buy at the store? Info-products!
Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.
Until the Internet took off, creating and distributing info-products was a bit more difficult. You needed to have the funds to create the product, duplicate the product, market the product and ship the product out to customers. Some early information marketers considered themselves in …