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Articles tagged with: expertise-based business
Getting the Word Out »
1. Make a list of all of the topics you can discuss along with sub-categories. For example, a Workplace Expert would compile a topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out . . .
2. Create five talking points for each of the topics you list in #1. Talking points are statements in sentence format that present a concept or commentary. Example of …
Marketing Funnels »
If you have an expertise-based business … a business that is based on your knowledge and expertise, such as a coach, speaker, chiropractor and such … then you will probably fit into one of three categories of business owner:
Those who have a strong, robust practice that will bring value to their clients, as well as themselves for the long term;
Those who may be struggling now, but who understand how to build a strong, robust practice and are diligently working toward that goal; or
Those who have not figured out how to …
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