In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.

If you publish an ezine regularly, inevitably there are times when you get stuck and can’t quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a “writing prompt” to get you going. The following 7 ways should help you get unstuck and get writing:
1. Write a Tip Sheet
Sometimes it’s easier to get started by creating a list of tips. How to _______, The 5 Ways to ____________, …

Are there ezines that you receive that you just can’t wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my “reading box” next to my desk.
What do you think makes me want to read those few right away?
It’s the personal connection I feel to the author, even if I don’t know that person (some I’ve met, some I haven’t yet). Besides the valuable content I get each time I read their …

Did you know that as little as a 5% increase in customer retention can increase profits by 25% to 95%?
Did you know that it can be six to seven times more expensive to acquire a new customer than it is to retain a current customer?
Oh, and get this, did you know that referrals among repeat customers are 107% greater than non-customers?
With these types of statistics, it’s no wonder that “relationship marketing” has become the new buzzword of marketing. You see, the goal of relationship marketing is to increase customer …

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your EzineArticles via a blog.
1. A blog is web based so you can update and post new articles anywhere, anytime. It’s a dynamic medium that can be updated on a moment’s notice.
2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get …