Social media sites, such as Twitter and Facebook, allow you to connect with other people with a greater presence and in less time than doing it in person. I’m not suggesting that attending live events and networking locally is not important, but doing it online truly leverages your time and efforts.
On Facebook, tell people about what you are doing online. Join groups where your prospects are already spending time. Those groups are the very best place to find new friends. Create your own group, using your keywords in the title.
Twitter …

It occurred to me as I look around and see what people are and aren’t doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?

You know you want to partner with someone to help you grow your business. But how do you find this someone? Here are my top tips for finding joint venture partners that are compatible with your business, so you can form win-win-win promotions with them.
1. What newsletters do you read and respect? The creator of that publication might be a good candidate if your fellow readers would be interested in your services or products.
2. Who manages the groups your belong to on Facebook? The administrator of these groups might be …

According to experts at a recent marketing summit, your brand just might be talked about on social networks. Do you know what is being said?
At the Online Marketing Summit, held in San Diego this past January, social media was a hot topic, reported BtoB magazine. The event included a panel on social media, during which, marketers discussed the importance of getting started leveraging social media for your business.
“You can have a Twitter account and see what people are saying about your brand,” said Jodi McDermott, director of data strategy at …

Social networking is the all the rage. And there always seems to be a new one around the corner. I don’t know about you, but I’ve been invited to join so many, I’ve lost count! There’s MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, Friendster, Classmates, Twitter, Ryze, LinkedIn, Xing, Tagged and a slew of Ning sites, just to get started. So, when it comes to choosing one or two to use to promote your business, how do you choose? You can’t really be on all of them!
Well, the first thing …