Yes, you can sell your tips booklets and other products as “back of the room” sale items at your speaking engagements. Many professional speakers, internet marketers, and other business people do that all the time. And there’s not a single thing wrong with it either. It promotes good will, and allows the reader to test-drive your material for not a lot of money. You can sell single copies, which acts like an expanded business card, and adds “author” to the list of your descriptors. But wait, there’s more.
Think about what …

How do your buyers feel when they’ve read your booklet or other information product? It may be something you’ve never actually considered until this moment. If so, you’re not alone. After all, you’ve labored to get all that wisdom whittled down to a booklet, feeling like you’ve left out tons of vital information you believe the reader must have.
Let’s look at the question, though, of how your buyers feel or what they think once they have read your booklet. Those people could be the end user who bought a single …

There are three types of learners: Audio, Visual and Kinesthetic. The audio product is perfect for all the audio learners in your target market. These products include:

Teleseminars and other programs delivered over the phone
Downloadable mp3s
CDs

What kinds of products can you deliver via sound alone?

Guided meditations
Lectures
Language training

So, how do you produce audio products? The easiest way is to use a free conference calling system (I use freeconferencecalling.com because only one person needs to be on the line to record, others require two). Then all you need to do is pick up …

Customizing booklets can be done by industry or by company.

“110 Ideas for Organizing Your Travel Business Office” or “110 Ideas for Organizing Your Beauty Salon” or “110 Ways for Organizing Your Fitness Center” are examples of customizing a generic booklet about organizing your business life according to specific industries.

“My topic doesn’t fit into a how-to tips format.”
That comment shows up periodically, and did again this week.
Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet.
A booklet is a way for the reader to test out the information of the author, to see if it’s something that leads to wanting more of what the author’s got. It’s a way to gently approach …