Customizing booklets can be done by industry or by company.

“110 Ideas for Organizing Your Travel Business Office” or “110 Ideas for Organizing Your Beauty Salon” or “110 Ways for Organizing Your Fitness Center” are examples of customizing a generic booklet about organizing your business life according to specific industries.

“My topic doesn’t fit into a how-to tips format.”
That comment shows up periodically, and did again this week.
Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet.
A booklet is a way for the reader to test out the information of the author, to see if it’s something that leads to wanting more of what the author’s got. It’s a way to gently approach …

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.
If this year you want to make clients come to you, earn a six figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers – you have to invest your …

Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they’d like?
I can give you a simple (really!) solution to that problem. It’s called the Marketing Funnel and if you implement it in your business, I promise that you too can enjoy being considered an expert, in addition to selling more of your products and services. And you’ll just have more …

Information products, or info-products, have been around a very long time.
Maps of cities, counties and countries? Info-products!
The Buns of Steel video tapes (now on DVD)? Info-products!
Nonfiction books you buy at the store? Info-products!
Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.
Until the Internet took off, creating and distributing info-products was a bit more difficult. You needed to have the funds to create the product, duplicate the product, market the product and ship the product out to customers. Some early information marketers considered themselves in …