You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business.
However, there is a dirty little secret around selling info-products. The dreaded refunds.
You see, when what you’re mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.
But, unfortunately, the unpleasant reality is refunds and info-products go hand-in-hand. And when you’re first confronted with this, it …

Yes, you can sell your tips booklets and other products as “back of the room” sale items at your speaking engagements. Many professional speakers, internet marketers, and other business people do that all the time. And there’s not a single thing wrong with it either. It promotes good will, and allows the reader to test-drive your material for not a lot of money. You can sell single copies, which acts like an expanded business card, and adds “author” to the list of your descriptors. But wait, there’s more.
Think about what …

How do your buyers feel when they’ve read your booklet or other information product? It may be something you’ve never actually considered until this moment. If so, you’re not alone. After all, you’ve labored to get all that wisdom whittled down to a booklet, feeling like you’ve left out tons of vital information you believe the reader must have.
Let’s look at the question, though, of how your buyers feel or what they think once they have read your booklet. Those people could be the end user who bought a single …

There are three types of learners: Audio, Visual and Kinesthetic. The audio product is perfect for all the audio learners in your target market. These products include:

Teleseminars and other programs delivered over the phone
Downloadable mp3s
CDs

What kinds of products can you deliver via sound alone?

Guided meditations
Lectures
Language training

So, how do you produce audio products? The easiest way is to use a free conference calling system (I use freeconferencecalling.com because only one person needs to be on the line to record, others require two). Then all you need to do is pick up …

Written information products come in several forms, including:

books
ebooks
reports
white papers
workbooks
flash cards
puzzles and games
posters

Basically, if you had to write the content and the consumer has to read it … it is a written information product.
So how do you create a written info product? Here is a basic outline of the steps you should take.
Step One: Select Your Topic and Tighten It Up
What topic do you want to write about? For example, I’m currently working on a book about public speaking. This is the broad topic … but you need to narrow down …