Just because someone asks you to partner with them, doesn’t mean you have to say yes. You should keep these questions in mind when evaluating potential joint venture partners.
* Would your subscribers be interested in their offerings?
You don’t want to promote things to your list that they would not be interested in. This will just cause them to unsubscribe.
* Would their subscribers be interested in your offerings?
Not only would you be doing a disservice to the person offering the joint venture, but you wouldn’t get anything out of it either.
* …

Joint ventures are a powerful way to grow your business — whether on or off line. But, you need to come to the with the right mindset: A joint venture is not all about you. It is about creating value to all of those involved: your JV partner, your clients and customers, and your business.
So, to help you get started with creating — and benefiting — wildly successful joint ventures, here are some guidelines you should follow.
Thou Shalt Look Out for the Interest of Both Parties
Remember, the key word here …