Apparently not. The August 11, 2008 issue of BtoB magazine reported on a Opinion Research Corp. study that says, at least for small business, otherwise.
Conducted by phone between June 24 and July 3, the study polled 500 small-business owners and decision-makers. What they found was that 65% rated their business conditions as “good,” whereas only 27% rated the economy as “good.”
So, where do you and your business fit? Is business good for you? Or could it use some improvement?
To some degree, I would think, that might have to do with …

MARKETING DEFINED: Marketing is about building relationships, attracting the best people to your commodity, connecting with others, and telling others how your service or product adds value to their lives or the lives of their friends and family.
To market wisely, it is imperative that you clearly can tell others about the benefits of your product and how it can help them – and do so in one sentence! It’s also important that you consider your ideal client, your best fit or target market, when you are marketing. You can create …

Time and again I talk to people who try one or two promotional strategies, don’t get the desired results and give up. They are confused about what marketing is and convinced that it will never work for their business. Does this sound like you?
You see, marketing is more than just one technique. It’s about becoming proficient at many “little” things. Here is my list of a few of those “little things”. I call them ‘15 Irrefutable Marketing Proficiencies’. Check to see how many of them you’ve already mastered.
1. PASSION
I’m passionate …

There are thousands of social networking sites out there, but (as expected) a pecking order is starting to emerge. That doesn’t mean things won’t change in a few months, but for now, many business folks are focusing on the big 3 — Facebook, Twitter and Linked In.

I read an article about how the music industry is having a heck of a time making money now — for a variety of reasons, but one of the main ones is because they can no longer make money the way they used to.