Most people tend to complicate things when it comes to building a business. I found that the simpler I can keep it for my clients and myself, the faster and more successfully we can build it.
If you’ve been feeling like your business is “all over the map,” I’d like to suggest putting in place these [...]
It amazes me how many coaches and entrepreneurs still don’t have products.
In my own business, learning to create and market my own coaching products is the one thing that has made the biggest financial difference for me.
But creating my first product was P-A-I-N-F-U-L!
Every night after work and playing with my son, I’d go to my [...]
Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they’d like?
I can give you a simple (really!) solution to that problem. It’s called the Marketing [...]
I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.
During this short podcast, I ask Karen about marketing funnels for new coaches. We cover
Are product/marketing funnels important for coaches when they first start [...]
Information products, or info-products, have been around a very long time.
Maps of cities, counties and countries? Info-products!
The Buns of Steel video tapes (now on DVD)? Info-products!
Nonfiction books you buy at the store? Info-products!
Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.
Until the Internet took off, creating and distributing info-products [...]