I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.
During this short podcast, I ask Karen about marketing funnels for new coaches. We cover
Are product/marketing funnels important for coaches when they first start [...]
Information products, or info-products, have been around a very long time.
Maps of cities, counties and countries? Info-products!
The Buns of Steel video tapes (now on DVD)? Info-products!
Nonfiction books you buy at the store? Info-products!
Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.
Until the Internet took off, creating and distributing info-products [...]
If you have an expertise-based business … a business that is based on your knowledge and expertise, such as a coach, speaker, chiropractor and such … then you will probably fit into one of three categories of business owner:
Those who have a strong, robust practice that will bring value to their clients, as well as [...]
One thing that many coaches, speakers and other expertise-based business owners seem to have in common is a lack of understanding a basic concept of marketing: The Marketing Funnel. Since the next series of Turbo-Charge Your Marketing teleseminars (the first week in November) will be focusing on this key concept, I thought now would be [...]
To help people learn the information in Turbo-Charge Your Marketing more easily, I’ve broken it up into three major parts:
Volume 1:
Volume One is comprised of six teleseminars featuring six guest speakers hand-selected to cover the first six topics of the program. The live calls are free to anyone who wishes to subscribe to the Turbo-Charge [...]