It amazes me how many coaches and entrepreneurs still don’t have products.
In my own business, learning to create and market my own coaching products is the one thing that has made the biggest financial difference for me.
But creating my first product was P-A-I-N-F-U-L!
Every night after work and playing with my son, I’d go to my computer and write, organize, edit, re-write, re-organize, re-edit–I started from scratch at least two times.
It took me THREE agonizing months to complete.
And yet today, I can develop a new products in less than a week, …

Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they’d like?
I can give you a simple (really!) solution to that problem. It’s called the Marketing Funnel and if you implement it in your business, I promise that you too can enjoy being considered an expert, in addition to selling more of your products and services. And you’ll just have more …

I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.
During this short podcast, I ask Karen about marketing funnels for new coaches. We cover

Are product/marketing funnels important for coaches when they first start out?
How do beginning coaches set up their first product/marketing funnel?
Is it important to have every product within the funnel set up and ready to go before launching any of them?
What is the best type of …

Information products, or info-products, have been around a very long time.
Maps of cities, counties and countries? Info-products!
The Buns of Steel video tapes (now on DVD)? Info-products!
Nonfiction books you buy at the store? Info-products!
Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.
Until the Internet took off, creating and distributing info-products was a bit more difficult. You needed to have the funds to create the product, duplicate the product, market the product and ship the product out to customers. Some early information marketers considered themselves in …

If you have an expertise-based business … a business that is based on your knowledge and expertise, such as a coach, speaker, chiropractor and such … then you will probably fit into one of three categories of business owner:

Those who have a strong, robust practice that will bring value to their clients, as well as themselves for the long term;
Those who may be struggling now, but who understand how to build a strong, robust practice and are diligently working toward that goal; or
Those who have not figured out how to …