One way of marketing your business is by writing articles. These articles are short, as few as 250 words, and are written in a specific way so as to drive traffic back to the company’s website or blog. The articles are published on the internet by online article directories and then distributed all around the world for months, or even years, to come. Other websites and online newsletters, also called ezines, are able to republish your articles and use them as content for their purposes. When they do this the …

I want to encourage all of you to think about ways to not only add community relations to your marketing strategy but also to get better at leveraging those opportunities to grow your business.

How to Build a System That Makes Clients Come to You
While preparing for my second annual Small Biz Marketing Summit (a training seminar for service professionals) I was looking for the overall theme to promote my event.
After days and weeks of struggling to come up with the right idea, I finally stumbled upon results of little known research that revealed the “seven marketing habits” of super-successful companies. Instantly I knew I found my “Holy Grail.”
What surprised me the most, was how information so elemental can be so profound at the …