I want to encourage all of you to think about ways to not only add community relations to your marketing strategy but also to get better at leveraging those opportunities to grow your business.

In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. My private clients have found this exercise to be both motivating and inspiring, and I’m certain you will too.
Once a year, I take a short retreat to work on revising my vision for my business (and my life). This is an annual break I take away from my business (but with my family, although some of …

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it.
1. Capture those tidbits of information as soon as they come to mind. Jot them down in a notebook or get them into a Word document. They can be in a raw …

It’s easy to get caught up in a cycle of negativity right now but if you want to succeed you absolutely MUST rise above it. People are still going to buy no matter what the economy is doing. It’s YOUR job to position your products and services as the ones they buy.

“My guess is first I’ll need some zippy fliers and a tri-fold brochure” said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that’s what everyone does, right? And it seems like a logical place to start, doesn’t it?
It’s interesting that while most people who call me about my marketing mentoring services are well established practitioners looking for a new edge, Matt’s message was one of the 14 emails …