With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …

As a business owner, you know how important it is to offer your customers new products and services that make their life easier. But the fact is that thinking up new offerings can be expensive, time-consuming, and difficult. On top of that, you have to spend money advertising the new product or service, with no guarantee that it’ll be a success. It’s a high-stakes game that leaves many business owners unsure of what to do next.
Fortunately, an easy solution exists, and it can double or even triple your profits with …

Do you know who your ideal client is? Most business owners don’t really know. They guess!
And because they guess, they’re working way to hard, marketing too much, spending too much money. I know I’ve been there, done that.
Now, my bottom line definition of an ideal client would include a client who:

Easily pays you top dollar, and on time, for your services.
Comes to you already understanding what you services can help them accomplish.
Refers you to others without you even asking.
Comes back for more of your services, whenever they’re ready for another …