Out of hundreds of coaches, authors, and speakers I have consulted, interviewed and collaborated with, I have NOT met a single one who achieved a high level of success without specializing. That’s why I think this is the first and most important issue to address in your business.
In fact, if you can’t say that you can enter a room full of people, and at least 90% of them are interested in your message, then you don’t have a good niche. In other words, there must be groups and organizations your …

“Do I always have to come up with something new?”
This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.
Besides boring your target market after awhile, you’d get bored, too, so yes, you want to breath some life into your business by consistently coming up with new offers. This helps keep your list interested, and it helps you stay cutting edge in your market.
Here are 5 easy ways for getting and staying hot …