With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …

I remember listening to an AuthorTeleseminars.com call with Michael Port, David Isner and a couple of others, and they got to talking about how important passion is to business. One of the speakers mentioned that if you approach everyday like a Saturday — you get things done, but you also have fun — you are more likely to create a business that is both fun and profitable.
Another speaker mentioned that an underlying passion for what you do is what keeps you moving forward in your business. That if you’re passionate …

I am a firm believer that if you want a sustainable business, one that you can make and keep profitable over the long term, you must be passionate about it. And I’m not the only one who believes this.
Mark Cuban, billionaire entrepreneur, wrote about it in his blog:
“The Passion of Business and the Business of Passion“.
Stephen Colbert, of Comedy Central’s The Colbert Report, has implied that passion is a key to his success: “You have to have a passionate opinion; otherwise you sound false. You end up telling the audience …