One thing that many coaches, speakers and other expertise-based business owners seem to have in common is a lack of understanding a basic concept of marketing: The Marketing Funnel. Since the next series of Turbo-Charge Your Marketing teleseminars (the first week in November) will be focusing on this key concept, I thought now would be a good time to start talking about it.
The idea of a marketing funnel, sometimes called a product funnel, marketing pipeline or product pipeline, is this:

At the widest point of the funnel, the mouth, your business …

Most people tend to complicate things when it comes to building a business. I found that the simpler I can keep it for my clients and myself, the faster and more successfully we can build it.
If you’ve been feeling like your business is “all over the map,” I’d like to suggest putting in place these three elements – it will make a huge difference in how you operate and to your bottom line.
Now on to the simple coaching business model.
I. First, create a client process II. Then create levels of …

It amazes me how many coaches and entrepreneurs still don’t have products.
In my own business, learning to create and market my own coaching products is the one thing that has made the biggest financial difference for me.
But creating my first product was P-A-I-N-F-U-L!
Every night after work and playing with my son, I’d go to my computer and write, organize, edit, re-write, re-organize, re-edit–I started from scratch at least two times.
It took me THREE agonizing months to complete.
And yet today, I can develop a new products in less than a week, …

I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.
During this short podcast, I ask Karen about marketing funnels for new coaches. We cover

Are product/marketing funnels important for coaches when they first start out?
How do beginning coaches set up their first product/marketing funnel?
Is it important to have every product within the funnel set up and ready to go before launching any of them?
What is the best type of …