One thing that many coaches, speakers and other expertise-based business owners seem to have in common is a lack of understanding a basic concept of marketing: The Marketing Funnel. Since the next series of Turbo-Charge Your Marketing teleseminars (the first week in November) will be focusing on this key concept, I thought now would be a good time to start talking about it.
The idea of a marketing funnel, sometimes called a product funnel, marketing pipeline or product pipeline, is this:

At the widest point of the funnel, the mouth, your business …

Most people tend to complicate things when it comes to building a business. I found that the simpler I can keep it for my clients and myself, the faster and more successfully we can build it.
If you’ve been feeling like your business is “all over the map,” I’d like to suggest putting in place these three elements – it will make a huge difference in how you operate and to your bottom line.
Now on to the simple coaching business model.
I. First, create a client process II. Then create levels of …