It looks like I might be teaching a version of Turbo-Charge Your Marketing this February at a local community college as part of their continuing education program. I’m working on the class handout now and found these resources I thought I would share with you, as well.
Identify Your Ideal Client Profile by Nancy Michaels
Profile Your Ideal Client First by John Bowen
How to Identify Your Ideal Client Profile to Generate More Revenue by John Assaraf