Want to increase your sales BEFORE you launch your product or service? The following are some of the most effective ways to do just that:
1. Use Social Proof
What is “social proof”? Simply put, we are all conditioned to watch what others are doing and follow along (think teenagers). Using social proof in your marketing helps you to influence your customers to purchase your products/services, get new prospects to sign-up for your list, and get people talking about you and your offering – and that’s just the start.
So, how do you …

1991 was a pivotal year in my life. My professional organizing business was 8 years old.
The sales cycle was getting longer and longer for workshop and consulting work. I had formed these crazy habits called eating and paying the rent and was not eager to break either of them.
That’s when I spotted an offer for a free copy of a booklet called “117 Ideas For Better Business Presentations.” I do business presentations, and the price was right. I sent for it. My first reaction was, “Gee, I could knock something …

I just received the latest issue of Tessa Stowe’s ezine in my email box and today’s feature article was titled, “Are You Making It Hard To Buy from You?”. It was really good so I just had to share it with you. I’ve added some annotations in blockquotes so they stand out and you can skip them if you feel the interfere with the flow.
Are You Making It Hard To Buy from You?
©Tessa Stowe, Sales Conversation, 2009
One of the reasons you may be finding it difficult to sell your products …