It occurred to me as I look around and see what people are and aren’t doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?

I’m sure there are more of these stories, but you get my point. Social networking can
give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers.

There are thousands of social networking sites out there, but (as expected) a pecking order is starting to emerge. That doesn’t mean things won’t change in a few months, but for now, many business folks are focusing on the big 3 — Facebook, Twitter and Linked In.

One of the first questions people ask me about social networking is how to find more friends. After all, a big part of social networking (when you’re doing it for business that is) is to find more prospects. And if you don’t get some friends and followers, you’re not going to accomplish that. (Not to mention the fact that the whole point of social networking is being social, and without friends or followers that will be tough to do.)
So how do you find friends and followers? Below are 3 general …

One of the ways to make sure you’re using it as a marketing tool is to post effective, results-oriented social networking profiles.