There are two reason someone will spread the word about your business: to warn them away because they had a bad experience or to share their amazing experience of your business.
Therefore, it behooves you to create “Wow!” experiences for you clients and customers. And, you might be surprised at how simple that can be.
1. Follow Up
When I talk about follow up, I’m not talking about your standard ezine here. I’m talking about following up in a way that your customer is not used to being followed up.
For example, send thank …

The other day, I was reading an article about word of mouth marketing by Martin Russell, creator of Word of Mouth Magic, in which he talked about what he called “Rule Zero” of marketing: You can’t get ANY word of mouth, until people know you exist.
In the article, he suggested a few ways that you can spread the word about your existence and one of them was to hold a ‘housewarming’ for your business. And that got me to thinking, what if you have an online business? How you make …

According to the Word of Mouth Marketing Association, word of mouth marketing (WOMM) is:
Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communication.
But why call it the most honest for of marketing? Well, here are three ways:
1. You can’t fake it. Organic WOMM is something that happens when people truly love your products and services. They naturally tell their friends, family and colleagues about …